Effective Date: September 19, 2006

Clarity Products LLC ("Clarity") is committed to protecting the privacy of consumers visiting our websites and purchasing our products. Clarity wishes to maintain a safe and secure environment for all users of our online products and services. Please read the following Privacy Statement to understand how your personal information is treated. From time to time Clarity may offer new products and/or services online which may affect this policy, which will be updated as needed. Please check back with us periodically.

If you have questions or concerns regarding this statement, you should first contact the Clarity Privacy Administrator by email at privacy@clarityproducts.com.

How Does Clarity Use My Information?
Personal information collected by us is used primarily for the purpose it is collected: to facilitate purchases online, to register users' purchases, to send you our newsletter, post your testimonial or process your support request. In particular, the users' shipping and billing addresses are used for fulfilling the purchase orders and to bill a user's credit card. In addition to the original purpose for which the personal information is collected, we may use the personal information to contact users to confirm information related to his/her order or to advise a user if an item is on back order. Clarity also may use users' email address and/or phone number as follows provided that the user grants his/her consent to such additional use:

in our internal surveys to obtain feedback on our products, our website, or on other aspects of our business that impact you as a Clarity customer;to notify users of new products or services we think may be of interest to them;to send promotional materials.Users will receive such promotional materials only if they have indicated that they wish to receive such information. If users prefer not to receive e-mails, newsletters, mail or phone calls unrelated to their Clarity orders, they simply do not check the boxes on the registration form that request their consent to this additional use of their personal information. Please see "How Can I Opt-In/Opt-Out?" for more information.

We may also use personal information collected to contact users in connection with the inappropriate use of the www.clarityproducts.com website.

Does the Clarity Website Use "Cookies"?
We use cookies on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Additionally, we may use cookies to track our online advertising efforts. Usage of a cookie is in no way linked to any personally identifiable information on our site, though cookies may be used to facilitate online purchases and to recognize a registered user's preferences. Users can not make online purchases if cookies have been disabled.

Clarity may use the following types of cookies: "Session" cookies expire upon exiting our site and closing all browser sessions. Non-session" cookies mostly expire by 30 days after using our site, although there is one that will last until 2036. At this time no "Third-party" cookies are used.

Does Clarity Disclose My Personal Information?
From time to time, we may disclose your Personal Information as follows: To facilitate the online purchases of our products, we use distributors and shipping companies to ship orders, and a credit card processing company to bill users for goods and services. We have advised our Distributors of this Privacy Statement and have requested that they do not retain, share, store or use personally identifiable information for any purpose other than to implement the sales transaction unless they have your consent to send promotional communications, except as set forth in the following paragraphs. We provide them with the Personal Information needed to make and complete the transaction. To organizations that perform services for or on behalf of Clarity, for example to provide customer service, deliver products, ship items, process credit cards, for research, marketing, data processing, and to measure the use of our Site. We will share with these companies only that Personal Information which they need to work on our behalf. Some of these service providers may be located in other countries. Your Personal Information will be provided to these organizations only if they agree to use such information solely for the purpose of providing services to Clarity, and under the instructions of Clarity, and with respect to that information, to act in a manner consistent with the relevant principles articulated in this Policy.

For a limited time, Clarity will be offering the DRTV promotion and using a third party fulfillment center to complete all transactions. The promotion will occur on a micro site owned and managed entirely by Entertainment America.  Fulfillment will occur within the guidelines of this Privacy Policy, however, we also encourage all Clarity customers to review the privacy policy of all sites visited.  Personal information collected during this promotion may be retained by the third party.  If you would like to opt-out of materials directly from the third party, please let them know directly or contact us at privacy@clarityproducts.com for assistance.

What About Security of Data Transmission?
Please note that at www.clarityproducts.com there is a form where you can transmit credit card information in order to complete a purchase transaction. Any time we ask for a credit card number, we use industry-standard, SSL (secure socket layer) encryption to transmit that credit card number directly to Verisign and do not store it locally.  Verisign returns to us a "scrubbed" document with your credit card and CVV codes removed.  Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Clarity cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

Can I Correct/Update the Information Collected About Me?
You have the right to correct/update the personal information collected about you at www.clarityproducts.com. You can make changes to your personal profile at any time by going to the "Customer Sign In" page on our website. You will need your Logon ID (user name) and password in order to access your personal information.

You may also contact us via email at privacy@clarityproducts.com to request changes to your profile.All requests will be acknowledged and responded to within 30 days of receipt.

Will You Notify Me in the Event of Changes to this Privacy Policy?
Clarity reserves the right to make changes to this Privacy Policy. Any changes in the policy will be posted directly on the Clarity website at https://clarityproducts.com/privacy. In the event of a material change in the site's data collection and handling practices, Clarity will inform those users who have provided an email address via email and will post a prominent notice on the web site for 30 days.

We encourage you to review our Privacy Policy whenever you visit the Clarity website. If you have any questions or concerns on the Clarity Privacy Policy, please contact privacy@clarityproducts.com.

From time-to-time Clarity may sponsor contests/sweepstakes on our site. Participation in these contests/sweepstakes is completely voluntary. Personally identifiable information requested may include contact information (such as name and shipping address) and demographic information (such as zip code). You will have the option in all of our contests/sweepstakes to "opt-in" or "opt-out" of receiving these special promotions etc. from Clarity, Inc. and its advertisers, partners, affiliates, and sponsors (see "How Can I Opt-In/Opt-Out?" for more information). By entering, you agree to all of the terms and conditions, which will be clearly outlined in the rules. Where a contest or sweepstakes is not sponsored by Clarity, the identity of the sponsor will be clearly disclosed in the rules. We encourage you to review the privacy policy of the sponsor before entering.

How Can I Opt-In/Opt-Out?
We provide users the opportunity to choose whether to receive updates on new products and other promotional materials offered by Clarity. Choice is included in the account creation and product registration steps. The default option is to opt-out, however you may simply check the box to opt-in. You will also have the opportunity to opt-out when you receive emails from Clarity, within your account at any time, or via email to privacy@clarityproducts.com.

This web site may contain links to other sites. Please be aware that Clarity is not responsible for the privacy practices or the content of such other sites. We encourage our users to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.

How Do I Contact Clarity regarding my Privacy?
If you have any further questions or comments regarding this Privacy Statement, you may contact us at privacy@clarityproducts.com, or by any of the following ways:

Facsimile: (423) 892-3945
4295 Cromwell Rd Ste 309
Chattanooga, TN 37421

Legal Disclaimer
We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our site.