The Clarity Customer



America is graying. Fast. The first wave of America’s most influential demographic—the Baby Boomers—will turn 65 in 2011. And by 2030, 70.3 million Americans will be 65 or older. 

They are parents, grandparents, aunts, uncles and neighbors. They are businesspeople, heads of households, retirees. They are often the center of their communities and families.

While other technology companies have focused on the younger, hipper demographics, Clarity has not wavered from its mission of helping the older generations. For the past four decades, Clarity has built an innate understanding of the aging population—both their physical and emotional concerns—through experience and research. The company understands that age brings new challenges, such as hearing, vision, mobility, dexterity and safety, that are simply not being addressed in today’s market. 

That’s why Clarity’s products are not only useful for the nearly 30 million with hearing loss, but address myriad age-related health concerns. For instance, Clarity’s big-button phones are a ray of light to the 3.3 million Americans with low vision.  Clarity’s ergonomic designs have been commended by the Arthritis Foundation and provide relief to the 46 million in the U.S. with arthritis. And Clarity’s picture phones can be of great assistance to the 5 million Americans with Alzheimer’s.  

Clarity also understands that not everyone with gray hair has the same needs. Boomers are not only looking to maintain the quality of life they’ve come to know, many also have the responsibility of caring for their senior parent and children simultaneously.  Meanwhile, seniors seek simplicity and safety as they try to remain independent in their latter years.  Clarity caters to both by designing products to meet these unique needs.

The people we serve at Clarity are so much more than customers. They are this nation’s backbone. Our parents and grandparents. People who may have been left behind by the mainstream consumer market, but not forgotten by Clarity.